Your Guide To Internet Marketing Services

Your Guide To Internet Marketing Services
April 23rd, 2009 by Jason Breckenstein

With the economy the way it is, businesses looking for more effective ways to spend need to consider Internet marketing services. Business is happening all the time online, and Internet marketing companies have evolved beyond building a pretty web site with a cool domain name. There is a science to ranking in the search engines, and more marketing departments are realizing the need for a specialized agency to manage their online campaigns as the internet gets more complex.

There are multiple layers to the services web site promotion firms provide their clients. Organic search engine optimization is much different than paid search optimization - but do you know the difference? If you don’t, how do you know if the internet marketing company you are considering is making promises that can be realized?

Organic search engine optimization (SEO) involves designing your website to rank as high as possible in the search results that bring free traffic. This is a much larger challenge for a web site than ranking at the top of paid search results. At the same time, the majority of people using search to find web sites click in organic search results. It is much more beneficial for a business to rank for organic search terms because the influx of traffic to their site will be much greater than using paid search. However, the impact organic search engine optimization can have on web site traffic and the bottom line takes much longer to understand.

Link building is one of the most important foundations of organic SEO. If you can picture the Google search results as an election for the term you are searching for, links are the votes contributed to a certain webpage. The anchor text used in links pointing to a website verifies the content on that site for the search engines. More often than not, the top search result for a term also has the most links about that term pointing to it. Most internet marketing companies offer link building. If yours doesn’t, it might be time to find another!

How much would you be willing to pay for someone to click on your web site? If you’re looking for an immediate return on investment, consider using paid search. Pay-per-click (PPC) advertising can be very expensive based on your industry, but it is much easier to see instant results. Most internet marketing companies will suggest PPC for clients if they are looking for a fast impact online.

Many corporate marketing departments have people on their staff that already manage web sites and internet advertising. In that case, most web marketing companies also offer consulting services. If you want to conduct your own internet marketing, it is still a good idea to have professionals available to advise before making major changes to organic or paid search projects. Consulting tends to be billable by the hour with most agencies, but having an internet marketing service provider available on retainer makes errors in any project online much easier to correct. Remember, every minute your web site is down - you could be losing sales.

Internet marketing companies are also reaching out to small businesses more than ever by hosting SEO workshops. Most internet marketing training courses consist of a basic introduction to the basics of SEO. Many businesses know who their competition is for consumers online. However, they have no clue what to look for on a competitor’s web site to determine what changes to make on their own pages. With SEO training and consulting, small businesses can determine what needs to be fixed on their own site to perform better in the search results while having a professional easily available when they questions.

The internet is here to stay - embrace it! Make your web site a 24/7 sales machine by putting some Internet marketing best practices in place by working with a web promotion firm. For the long-term success of your business online, working with internet marketing experts is the way to go for the best results.

We at Collective Cube can help you to optimize your website to rank higher in organic search results. Contact us today!

www.collectivecube.com

SEO and 301 Redirect best practice

SEO friendly 310 Redirect Sample using Classic ASP

<%
if Request.ServerVariables("HTTP_HOST") = "yourdomain.com" then
Response.Status="301 Moved Permanently"
Response.AddHeader "Location","http://www.yourdomain.com/"
end if
%>



By: Social Media and SEO Experts

Local SEO tips

Creating local content is a great way to SEO up your site.

1. Verify your site with the Google Maps.
2. Incorporate your most important keywords into the description.
3. Add as much relevant content as possible, and make sure to include photos. Google now allows businesses to upload 10 photos to their profile.
4. Encourage customers to submit reviews. Google provides users with an opportunity to submit a review, as well as displaying reviews from sites, such as Yelp.com.
5. Include your address and phone number on every page of your site.
6. Integrate Google maps on your contact page.
7. Include directions to your business using local landmarks.